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Thank you to everyone who participated in our 2009 Fresh Thinking Day at the Royal Festival Hall, London. This proved to be another successful and thought provoking day!
Creative processes to the fore...
When an audience comprising some of the sharpest marketing and packaging professionals in the European food and drinks industry start seriously thinking about what they can learn from a large crab or a gecko, we really have moved into a new learning environment.
Biomemetics – the relevance of 3.8m years of biology to the business process – was one of several creative processes featured at our
5th “Freshthinking” summit at London’s Royal Festival Hall on May 20 2009. It gave chartered biologist Phil Richardson,
who runs leadership innovation company, Thoughtcrew, the chance to not only dazzle his audience with his prodigious knowledge of the animal kingdom, but also outline a new approach for delivering business improvement.
Claire Nuttall from leading international brand strategy, design and innovation company Dragon Rouge, provided a detailed insight into current and likely future consumer behaviour. Among the 10 key societal trends she outlined were: “simple is better – less is more”, “Euphory,”“Preventism” and “In the Know”.
Chris Barez-Brown from leading innovation company “What If?” challenged his audience to adopt a full time approach to creativity and innovation. Starting with the definition - INSIGHT + IDEAS + IMPACT = INNOVATION – he took delegates on a roller coaster ride through “greenhousing”, “momentum”, “freshness” and “bravery”, with plenty of practical exercises to prove his points.
Earlier in the day the audience heard a very upbeat report on the European glass industry from Adeline Farrelly, Secretary General of the European Container Glass Federation, FEVE. She presented the results of a Europe wide consumer survey that showed that glass was by some way their preferred packaging material. She also introduced FEVE’s new consumer campaign -“Hank – The Singing Bottle”, which attracted 135,000 online hits during its first week.
John McGuire, Project Manager Packaging Innovation at Heineken International commented: “This is the fourth Freshthinking event that I have attended, and, as ever, it has given me so much to think about, and some practical tools to make things happen within my own team. The whole tempo
of the day is so refreshing and conducive to creative thinking. Thank you Ardagh.”
An added feature of this year’s event was a Webinar, which gave Ardagh customers and staff who could not attend the event in person the opportunity to view and interact with the proceedings live online, a first for this type of packaging industry event.
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